Customer reviews need not be a safety of determined businesses. Startups mostly have a many to advantage here. Our company, a village of online business reviewers, analyzed a reviews of 57,000 businesses and spoke to thousands of entrepreneurs.
Related:8 Creative Ways to Rustle Up Online Reviews
Below are 6 of a many useful ways we found for startups to use patron reviews to grow their business.
1. Be prepared for your investors’ due diligence.
Whether your reviewer is an associate doing simple due diligence or a ubiquitous partner checking product/market fit, we wish to make certain we put your best feet forward. That means being certainthat when investors Google your brand, they see how many your business adore you.
This entails seeingas many happy, genuine reviews (because they can positively mark a feign ones) as possible. And if we do have bad reviews, be certain to write veteran open responses, so investors know we know what it means to yield glorious patron service. Also value noting: Alack of reviews, absent other data, competence vigilance investors that we have lacktraction.
2. Drive conversions by looking like a vast business.
You competence have usually 50 customers, though if we can remonstrate all 50 of them to examination your business, we are going to demeanour many incomparable and some-more determined than we indeed are. Image is everything: It can convince some-more impending business to buy and make we big, for real.Indeed, patron reviews can boost yourconversion rates by adult to 105 percent.
3. Ensure that anypress is good press.
Press can be a outrageous item to startups, formulating patron awareness, financier hum and fad among intensity recruits. However, a tech smoke pieces of aged are being transposed by a work ofreal reporters looking for a inside dip on your company.
That means that when we get a call from a contributor during Buzzfeed, Entrepreneur magazine, a Wall Street Journal or a New York Times, we can be certain they are going to be reading each examination of your start-up. And a disproportion between that reporter’s intense write-up contra a sardonic onemay reflectthe effort of only a handful of your online reviews.
Related: 5 Ways to Embrace Online Reviews — Good or Bad — and Win New Customers
4. Amplify your ‘social proof’ on amicable media.
Tweeting, pity and differently posting certain reviews on amicable media — a advantage underutilized by vast companies and startups comparison — can compensate dividends. Happy business who write reviews feel rewarded with a additional recognition. Fans and supporters are reminded about a peculiarity of your products or services. And impending business observation your amicable media resources are serve swayed to buy. Twitter, Facebook, LinkedIn and Google+ can all be good platforms for this “social proof.”
5. Identify your code advocates.
Brand advocates can move extensive value to a startup, providing giveaway selling when money is scarce. And reviews can be a good approach to brand and activate these people. How to connect? Try reaching out to your many eager reviewers to appreciate them.
Reward them with special offers, and build a relationship. And don’t forget to twitter and share their calm –you never know when someone with thousands of supporters or friends competence retweet or re-share it.
6. Reach during slightest a simple turn of product/market fit.
A vital miracle in a early life of a startup is reaching some simple turn of product/market fit. Entrepreneurs who grasp thiscan start looking to scale their business and lift some-more capital. And here, patron reviews can play an critical role.
Reviews helpelucidate product strengths as good as weaknesses. Customer surveys can also assistance with this process, though mostly reviews can aspect additional areas for improvement. To use patron reviews many effectively in this process, demeanour for trends in reviews instead of relying on one-off comments (i.e., equivocate creation changes formed on singular or singular information points).