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In box we missed it final week, Asics snapped adult using app Runkeeper for a reported $85 million. Jason Jacobs, owner of Runkeeper, took to Medium to exhibit a large news as he spoke about a aptness brands of a destiny no longer focusing usually on earthy products.

The using shoe association isn`t a initial code to set a sights on formulating a some-more connected height and it won`t be a last. Gone are a days when we would usually collect adult a span of using boots and go running. There`s running apps, fitness trackers and running watches to cruise as well.

Essential reading: We need some-more probity in heart rate tech

As a likes of Nike, Adidas and Under Armour boost their digital presence, we take a demeanour during a many new buyouts and see either things have altered for a improved or for a worse.

Under Armour buys Endomondo and MyFitnessPal

Back in Feb final year, US sports hulk Under Armour motionless it was time to dash a money and spent a cold $475 million to acquire nourishment app MyFitnessPal and using app Endomondo. That`s after appropriation MapMyFitness for $150 million behind in 2013.

Buyouts in numbers

Under Armour buys Endomondo and MyFitnessPal
Price: $475m
User base: 100 million

Adidas buys Runtastic
Price: $239m
User base: 40 million

Asics buys Runkeeper
Price: $85m
User base: 45 million

Fitbit buys FitStar
Price: $17.8m
User base: 2 million

Both apps have a participation opposite all a pivotal smartphone platforms including Android, iOS and Windows Mobile. With a sum total of 100 million purebred users between a dual apps, it should come as no warn that Under Armour saw it as a potentially remunerative move. Not usually did a association get to daub into a outrageous user bottom and pool of data, though it cumulative an already good determined height that works with a operation of other wearables including ones from a likes Fitbit, Garmin and Withings.

Fast brazen to 2016 and we have a clearer thought of because Under Armour was so peaceful to do business. Its new UA HealthBox height built in partnership with HTC, facilities a array of connected devices, including a UA Band aptness tracker, a heart rate guard chest strap, intelligent beam and a span of connected using shoes. The UA scale pulls in MyFitnessPal information vouchsafing we build a food logging to some-more accurately guard weight. Existing Endomondo, MapMyFitness and MyFitnessPal users can also sync information with a family of Under Armour devices.

More HealthBox pack is firm to launch in a nearby future, so design UA to continue to put that health and aptness information to good use.

Adidas buys Runtastic

Several months after Under Armour snapped adult dual aptness apps, Adidas followed suit, shopping Runtastic for a reported understanding of around $239m. While that competence sound like a tiny cube of change compared to what Under Armour coughed adult for Endomondo and MyFitnessPal, Runtastic has around 40 million purebred users, that is still a large user base.

When a understanding was struck, Runtastic CEO Florian Gschwandtner pronounced in a blog post that, there`s zero we won`t be means to do when it comes to health and aptness offerings. Runtastic has a apartment of apps that not usually covers using though also caters for towering biking or even perfecting a ideal sit-up workout. The Austrian association has also done a possess hardware carrying already launched a Runtastic Orb and Runtastic Moment aptness trackers.

So what`s changed? Well, not that most yet. In a same blog post, Gschwandtner pronounced that Runtastic would sojourn a possess entity within Adidas though with a whole new universe of possibilities to play around with. We`ve not seen any examples of that though with Adidas nonetheless to betray any new MiCoach inclination in 2016, Runtastic will no doubt lend a imagination on a program front. Maybe we`ll see something that`s not usually built for running.

Fitbit buys FitStar

Fitbit competence not have a same extraction as Under Armour or Adidas, though it is a biggest offered wearable association (for now) and that really depends for something. In Mar final year, Fitbit motionless to spend a reported $17.8 million on FitStar.

If we haven`t listened of FitStar, it`s a aptness height dedicated to formulating personalised workouts including yoga. With around dual million purebred users, Fitbit has been quick in integrating a program into a possess ecosystem.

On a a Fitbit Blaze intelligent aptness watch, users will be means to see step-by-step workouts on a colour touchscreen display. FitStar by Fitbit also recently partnered with Westin Hotels Resorts to move aptness workouts to bedrooms in over 200 hotels. With Fitbit`s CEO James Park carrying betrothed us advanced sensors and coaching for a subsequent line of trackers, we entirely design FitStar play a part.