Why Social media marketing

So I have understood that for many companies and businesses the social media is something that they think they should get involved with, but they do not really understand how. What am I supposed to do with it? How it is going to benefit me? What tools do I need, to start using it? Well, I have good news for you; there is no right or wrong ways to use social media. What works for one company, may seem useless to another. The more creative you get the more likely you are to get the best out of it. All you need at first is a clear plan of what are you going to do and what are your goals with social media. Like in any part of doing business, it is easier to follow the results and keep track of the progress you are making if you have a clear plan written down. This is your starting point.